BRANDING
Tracing a new course.
MAIN COLOR PALETTE
Purple to pink gradient scheme.
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OTHER PRODUCTS
Each product/section within Orbit will have a different gradient palette inspired by the colors of the planets in our solar system. The gradients will be used in web, app and all marketing content.
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TYPOGRAPHY
AVENIR | AVENIR LIGHT. White.


LOOK AND FEEL
Modern, clean and it floats.
We'll build a modern and clean look and feel through the following visual language:
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The core design elements will be inspired by successful fintech platforms such as Venmo and Stripe, which focus on simplicity and the careful and precise positioning of the important elements throughout their sites and apps.
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We'll apply minimal and clean design elements for sections, buttons and icons that will be made with the bare essentials. This goes together with our concept of "removing financial complexity". We want it easy, friendly, modern.
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To stand out from existing competitors, we will use colorful background gradients, soft animations and we will ​combine real objects with 3D elements that will transmit the feeling of "floating"/"elevation".
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*Products still to be defined
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AGENCY PROPOSAL
We are all in
this together.
We The Cool is committed to help Orbit reach its full potential. We are proposing the following strategies that will be implemented during the course of one (1) year.
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Branding.
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Product(s) Design.
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Web Design.
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App Design.
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A fully integrated 360Ëš Marketing Plan to build an audience and generate revenue once the product is up and running.
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Design and implementation of 360Ëš campaigns as described in the Marketing Plan.
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Social Media: management, content creation and Influencer Marketing.
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Luxury PR: media relations, press promotionals, collaborations.