SUMMARY
The new path to monetization.
Orbit will spin the finance industry by combining a payments platform with applications and systems that will put financial data at the fingerprints of businesses and individuals.
Orbit's technology will facilitate processes like managing payments, organizing banking portfolios with real-time data, safeguarding transactional information and more. Orbit's talent pool will serve as an incubator to create and innovate in the fintech industry.
A digital platform for the new generations that will remove financial complexity.
*Products still to be defined
CONCEPT
Bank on Track.
Orbit is here to create a new path for the finance industry in Mexico. The branding of the company will be build around the concept of the orbits of the planets and the tracks they follow. Like our solar system, Orbit will centralize and integrate all the financial tools that each company and individual needs to perform smart financial decisions seamlessly:
A 360˚ integration platform.
We believe this concept will attract young audiences and new emerging companies.
BRANDING
Tracing a new course.
MAIN COLOR PALETTE
Purple to pink gradient scheme.
OTHER PRODUCTS
Each product/section within Orbit will have a different gradient palette inspired by the colors of the planets in our solar system. The gradients will be used in web, app and all marketing content.
TYPOGRAPHY
AVENIR | AVENIR LIGHT. White.
AUDIENCE
A digital platform for the new generations.
Today everything is fast, easy and fun, and finance should not be the exception. Orbit appeals to digital savvy Millennial and Xennial niches.
We will start with the Mexican market in the first year and then expand to international markets as we grow.
LOOK AND FEEL
Modern, clean and it floats.
We'll build a modern and clean look and feel through the following visual language:
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The core design elements will be inspired by successful fintech platforms such as Venmo and Stripe, which focus on simplicity and the careful and precise positioning of the important elements throughout their sites and apps.
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We'll apply minimal and clean design elements for sections, buttons and icons that will be made with the bare essentials. This goes together with our concept of "removing financial complexity". We want it easy, friendly, modern.
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To stand out from existing competitors, we will use colorful background gradients, soft animations and we will combine real objects with 3D elements that will transmit the feeling of "floating"/"elevation".
*Products still to be defined
AGENCY PROPOSAL
We are all in
this together.
We The Cool is committed to help Orbit reach its full potential. We are proposing the following strategies that will be implemented during the course of one (1) year.
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Branding.
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Product(s) Design.
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Web Design.
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App Design.
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A fully integrated 360˚ Marketing Plan to build an audience and generate revenue once the product is up and running.
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Design and implementation of 360˚ campaigns as described in the Marketing Plan.
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Social Media: management, content creation and Influencer Marketing.
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Luxury PR: media relations, press promotionals, collaborations.